Sole Material

Sole Material takes a trip down memory lane to unveil our favorite uniform designs from past and present NBA, NFL, NHL and MLB pro sports teams.  

Sole Material discusses the evolution of strategic partnerships between footwear companies, retail chains, boutiques, artists and athletes for co-branded product collections.

Sole Material spotlights the shoes worn during the 2022-23 NBA season by adidas signature athletes and predicts how the 3-Stripes brand will advance into the next era on the hardwood.

Sole Material applies a financial planning and analysis lens to the failed acquisition and accounts payable debt that led to the DMV-based retailer YCMC closing operations after 74 years of business.

Sole Material retrospectively explores the omni-channel retailer's business growth plan to simplify their footprint including a shared vision with Nike in the future marketplace.

Sole Material discusses the viral mass appeal of the MSCHF brand Astro Boy inspired boots that blurred the lines of art, fashion and click-bait in today's sneaker culture.

Sole Material celebrates the 36^th anniversary of the Nike Air Max 1 and discusses how March 26^th has become a global phenomenon since its inception in 2014.

Sole Material details the robust evolution of the consumer shopping journey and explains why the future is omni-channel.

Sole Material charts the trending stock for historically black branded apparel during a peak time period of cultural awareness.

Sole Material tackles everything Reebok and discusses how the time is now for the brand to establish equity in a dynamic generation of consumers and taste makers.