Listen to our take on sneaker culture along with untold stories from behind the scenes of the footwear industry. Growing up in the DMV during the 80’s & 90’s has strongly influenced our lifestyle so pay attention to the details when you’re tuned in. Whether home or away, donning the same uniform or not, your hosts TMart Da Street Shark & The OG EOH are ready to trash-talk, motivate and shock the podcast world in the same fashion as the Fab5 DC duo Juwan Howard & Chris Webber! The Podcast You Cheer For!
Episodes
Saturday Apr 29, 2023
Saturday Apr 29, 2023
Sole Material discusses the evolution of strategic partnerships between footwear companies, retail chains, boutiques, artists and athletes for co-branded product collections.
Saturday Apr 22, 2023
Saturday Apr 22, 2023
Sole Material spotlights the shoes worn during the 2022-23 NBA season by adidas signature athletes and predicts how the 3-Stripes brand will advance into the next era on the hardwood.
Saturday Apr 15, 2023
Saturday Apr 15, 2023
Sole Material applies a financial planning and analysis lens to the failed acquisition and accounts payable debt that led to the DMV-based retailer YCMC closing operations after 74 years of business.
Saturday Apr 08, 2023
Saturday Apr 08, 2023
Sole Material retrospectively explores the omni-channel retailer's business growth plan to simplify their footprint including a shared vision with Nike in the future marketplace.
Saturday Apr 01, 2023
Saturday Apr 01, 2023
Sole Material discusses the viral mass appeal of the MSCHF brand Astro Boy inspired boots that blurred the lines of art, fashion and click-bait in today's sneaker culture.
Saturday Mar 25, 2023
Saturday Mar 25, 2023
Sole Material celebrates the 36th anniversary of the Nike Air Max 1 and discusses how March 26th has become a global phenomenon since its inception in 2014.
Saturday Mar 18, 2023
Saturday Mar 18, 2023
Sole Material details the robust evolution of the consumer shopping journey and explains why the future is omni-channel.
Saturday Mar 11, 2023
Saturday Mar 11, 2023
Sole Material charts the trending stock for historically black branded apparel during a peak time period of cultural awareness.
Saturday Mar 04, 2023
Saturday Mar 04, 2023
Sole Material tackles everything Reebok and discusses how the time is now for the brand to establish equity in a dynamic generation of consumers and taste makers.
Saturday Feb 25, 2023
Saturday Feb 25, 2023
Sole Material explores the culmination of changes in e-commerce sales reporting for third-party merchants and how retail tax laws have changed the reseller online marketplace.