
Listen to our take on sneaker culture along with untold stories from behind the scenes of the footwear industry. Growing up in the DMV during the 80’s & 90’s has strongly influenced our lifestyle so pay attention to the details when you’re tuned in. Whether home or away, donning the same uniform or not, your hosts TMart Da Street Shark & The OG EOH are ready to trash-talk, motivate and shock the podcast world in the same fashion as the Fab5 DC duo Juwan Howard & Chris Webber! The Podcast You Cheer For!
Episodes

Saturday Jul 08, 2023
S3E40 - SEASON 3 - Thank You, Come Again!
Saturday Jul 08, 2023
Saturday Jul 08, 2023
Sole Material reflects on the third season of "The Podcast You Cheer For!" with a finale filled with gratitude towards our listeners and followers across the world.

Saturday Jul 01, 2023
S3E39 - SEASON 3 - Art of Acquisition ”SUMMER ’23”
Saturday Jul 01, 2023
Saturday Jul 01, 2023
Sole Material provides clarity over popularity with the signature advice segment detailing retail sales trends and under the radar deals.

Saturday Jun 24, 2023
S3E38 - SEASON 3 - Sneaker Business Review
Saturday Jun 24, 2023
Saturday Jun 24, 2023
Sole Material highlights the year-in-review with milestones ranging from the adidas vs Yeezy litigation, resell market taxes and outlooks on the Ja Morant saga.

Saturday Jun 17, 2023
S3E37 - SEASON 3 - Why Crocs Are Cool
Saturday Jun 17, 2023
Saturday Jun 17, 2023
Sole Material details the ascension of the Crocs brand during the pandemic and benchmarks why their hold on the footwear marketplace is here to stay.

Saturday Jun 10, 2023
S3E36 - SEASON 3 - New Balance Reinvented
Saturday Jun 10, 2023
Saturday Jun 10, 2023
Sole Material evaluates the staying power of the New Balance as they have managed to redefine their hold on the footwear marketplace through strategic collaborations and reengineered models.

Saturday Jun 03, 2023
S3E35 - SEASON 3 - Carmelo Anthony Salute
Saturday Jun 03, 2023
Saturday Jun 03, 2023
Sole Material pays homage to the original Melo as the NBA All-Star, Gold Medalist and NCAA Champion announced his retirement after 19 seasons.

Saturday May 27, 2023
S3E34 - SEASON 3 - PUMA Forever Better
Saturday May 27, 2023
Saturday May 27, 2023
Sole Material reviews the past, present and future of PUMA's brand equity in the market and examines how they have managed to successfully connect with multiple generations of lifestyle consumers.

Saturday May 20, 2023
S3E33 - SEASON 3 - Sneaker Technology
Saturday May 20, 2023
Saturday May 20, 2023
Sole Material revisits key performance indicators of footwear tech innovation that impacted consumers and the marketplace alike over the past 3 decades.

Saturday May 13, 2023
S3E32 - SEASON 3 - Sneakerheads vs Hypebeasts
Saturday May 13, 2023
Saturday May 13, 2023
Sole Material debates all aspects of the past, present and future of the sneaker culture and emphasizes the importance of finding a personalized niche as an ambassador of the shoe game.

Saturday May 06, 2023
S3E31 - SEASON 3 - Sports Jerseys Then & Now
Saturday May 06, 2023
Saturday May 06, 2023
Sole Material takes a trip down memory lane to unveil our favorite uniform designs from past and present NBA, NFL, NHL and MLB pro sports teams.