Sole Material

Sole Material decodes the public relations messaging behind the termination of business partnerships with Kanye West, adidas and other corporations through a socially responsible lens.

Sole Material recaps the experience of our journey into the podcast universe and celebrates our 1-Year Anniversary of launching the DMV inspired brand that brought you "The Podcast You Cheer For!".  

Sole Material highlights the buying trends and distribution shifts in the footwear industry, culture and consumer economic stability as we navigate through post-pandemic pandemonium.  

Sole Material addresses the effect of social media influencers on sneaker culture along with the residual impact of the digital hype machine.

Sole Material delivers our seasonal installment of merchandise hunting stories, sales anomalies and late summer deals.

Sole Material tackles the growth in shady sneaker business practices, greed corrupting the culture and highlight the blindspots that built modern ponzi schemes like the Zadeh Kicks federal investigation.   

Sole Material recalls the most memorable athletes with sneaker contracts that ended prematurely and addresses the news of Nike’s intention to not extend their signature shoe deal with Kyrie Irving. 

 

Sole Material devotes an entire episode to our signature advice column with tips on how to stay laced with hot takes on deals, sales and hidden gems from Q1 of 2022.

Sole Material addresses corporate business practices that will impact the future of retail footwear sales along with cautionary tales of aftermarket heartbreaks from third-party resell platforms like GOAT and StockX. 

Sole Material debates the final roster, top snubs and the classic sneakers the hall of fame players made legendary on the hardwood.